Retail execution
An app and a dashboard for trade marketing: the merchandiser records shelf, price and display with photos, and your team sees execution the same day. We built it and run it for a global tobacco company across Mexico.
What changes, by person
Today
Fills in paper forms or an app that freezes inside the store, where there is almost never signal.
With Atlantics
Captures and takes photos offline, with the day's route already loaded. Everything syncs on its own when signal returns.
Today
Learns what happened in the store from loose WhatsApp photos and can't prove the visit happened.
With Atlantics
Sees every visit with its capture and photo linked, ready to audit.
Today
The execution report arrives weeks later, built by hand in spreadsheets.
With Atlantics
Sees execution the same day and schedules surveys by chain and by route from the dashboard.
Today
The system goes down in peak season, right when the most captures come in.
With Atlantics
Handles peaks of 400,000 to 500,000 records a day, with role-based access.
What you get
Capture, photos and the day's route with no connection. Syncs on its own, securely, when leaving the store.
Every photo is linked to its capture and stored for later review.
Trade marketing creates, plans and schedules execution surveys from the dashboard.
Product movement between the points of the operation, end to end.
Execution dashboards that fill up as captures arrive.
APIs to your ERP or BI tool, so nothing is captured twice.
Where we already did it
More than 500 users a day across Mexico and more than 700 straight days in production. It wasn't a pilot: it's their field force's daily operation.
Read the full case
Our process
We learn how your operation really works: who does each step, with which systems and where it gets stuck.
We define architecture, screens and flows with the people who will use it.
We build with engineering judgment and validate with your users, not at a desk.
We connect with your ERP, your BI and the systems you already use.
Monitoring, maintenance and training so the operation never stops.
FAQ
It stays on the phone with its photos and syncs on its own, securely, when the merchandiser gets signal back. Nothing is lost and nothing has to be captured again.
No. It serves any brand or distributor with merchandisers, sales reps or technicians who visit stores or customers: consumer goods, beverages, personal care and distribution.
Yes. We connect it through APIs to the systems you already use, so information isn't captured twice.
In GullData it handles peaks of 400,000 to 500,000 records a day, with more than 500 active users a day.
It depends on scope: typical ranges go from under 100,000 to over 1,000,000 Mexican pesos. The initial analysis of your idea is free; then comes a fixed-price advisory that is credited to the build if you hire it within the term.
Tell us how your team works today and where it gets stuck. We'll respond with a clear analysis of your idea, not fluff.
